Do Broad Community Campaigns Reach CALD Communities?

(A report back from Natali Smud (Health Promotion Officer), Multicultural HIV and Hepatitis Service (NSW) - "Do Promotion Campaigns reach CALD communities" the Australasian Viral Hepatitis Conference Day 1)

The details of this program presented by Natalie Smud formed part of NSW Health's hepatitis communication strategy. The aim was to deliver key messages about viral hepatitis to culturally and linguistically diverse (CALD) communities in NSW.

The process involved developing messages; adapting the messages for the target cultural group using community input and extending messages to the CALD community through community education sessions, distribution of print information and information on online media. The learnings included were: one size does not fit all; the nuance of language used is of critical importance and communities want to have an action plan (not just information about the disease).  

The most important leaning for me as a conference delegate was finding out about this organisations website, which provides community information on viral hepatitis and HIV in several languages - check out 




Author bio: 

Following completion of my general practice training in the UK, I moved to Australia to work in remote Aboriginal health. After three years of working across western NSW and the western and central deserts, I decided to move to Melbourne. I have worked in refugee health now for 7 years in Melbourne’s western suburbs. I am a hepatitis B prescriber. Addressing health inequalities is a bit of a mission of mine. When I am not at work, you’ll find me in the garden trying to keep things alive or playing the flute in the orchestra pit for local community performances.